The answer to this is a simple WordPress if else statement. The code below is what you need:
<strong><?php if (is_user_logged_in()) { ?></strong> <span style="color: #999999;">//do whatever you want if the user is logged in here</span> <strong><?php } else { ?></strong> <span style="color: #999999;">//do whatever you want if the user is NOT logged in here</span> <strong><?php } ?></strong>
You can force user to Login to see content of wordpress page content by login
<strong><?php else:</strong> <strong>wp_die</strong>(‘Sorry, you must first <a href=”/wp-login.php”>log in</a> to view this page. You can <a href=”/wp-login.php?action=register”>register free here</a>.’); <strong>endif; ?></strong>
or
<strong><code><?php </code><code>else</code><code>:</code></strong></div> <div><code><strong>wp_die</strong>(</code><code>'Sorry, you must first <a href="/wp-login.php">log in</a> to view this page. You can <a href="/wp-login.php?action=register">register free here</a>.'</code><code>);</code></div> <div><strong><code>endif</code><code>; ?></code></strong>
And you can redirect to specific page after Login by wrting following code
<strong><code><?php </code><code>else</code></strong><code><strong>:</strong> </code><code>echo</code><code>(</code><code>'Sorry, you must first <a href="/wp-login.php?redirect_to=index.php/YOUR URL HERE/" rel="nofollow">log in</a> to view this page.'</code><code>)<strong>;</strong> </code><strong><code>endif</code><code>; ?></code></strong>
Reference Links:
WordPress Function_Reference for is_user_logged_in
Require login for wordpress pages specific page